Marketing Solutions

Do you need Marketing Solutions?

Does your practice need to:

• Expand existing patient relationships?
• Increase patient loyalty?
• Develop patient understanding of the scope of physiotherapy you offer?
• Keep up with and challenge competitors?
• Generate more referrals?

The Marketing Solutions package

The Marketing Solutions package is a new APA tool to help you market yourself and your practice to those who have the ability to make or break your business – patients and referrers. Marketing Solutions will provide you with a wide range of personalised marketing materials designed to target these audiences through specific key messages. You will be able to choose which of these you wish to incorporate into your overall marketing strategy. Ultimately the Marketing Solutions package allows you to market your practice and most importantly, increase the need for your practice among patients and referrers.

What’s on offer

The Marketing Solutions package includes a range of personalised marketing material delivered in print ready PDF format including:

• Physio4You – Patient Newsletters to provide information on different areas of physiotherapy to expand your patients’ understanding of the scope of physiotherapy.
• Physio In Practice – Referrer Newsletters for distribution to referrers which highlights the role of physiotherapy in patient care and will keep your practice front of mind in the referral process.
• Physio 4 Kids – Children’s Patient Newsletter to raise children’s awareness of physiotherapy, and importantly make a link for them between their problems/injuries and physiotherapy.
• Physio for Rehab (coming soon) – Rehab Providers Newsletter designed to send to rehabilitation providers, and like the referrer newsletter, highlights the role of physiotherapy in rehabilitation patient care and will keep your practice front of mind in the referral process. Also aimed at informing insurance and compensable body claims staff and other stakeholders in claims management about the role of physiotherapy in rehabilitation.
• Signage informing your patients and referrers of your services.
• A3 posters to highlight the need for physiotherapy.
• Brochures informing your patients and referrers of your services.
• Privacy Brochure
• Sick Leave and Attendance Certificates
• Medicare Desktop Card for referrers - To remind them of the referral process under the Medicare EPC program.
• Christmas Cards to give your patients
• Plus a variety of other tools…

Plus

• Listing in the ‘APA Directory for Referrers’ that is sent to a variety of referrers.
• Listing in electronic directories used by GPs and specialists including;
• Medical Director-Script writing software used by 99% of GPs.
• E-MIMS – Australia’s leading drug reference guide.
• Medical Observer and MyDr.com.au – Health consumer website with over 70,000 visits each month.

Why you need Marketing Solutions

The Marketing Solutions package provides you and your practice with the opportunity to grow in so many ways. It provides you with the tools to build customer relationships, in turn building customer loyalty. Your patients will receive information to increase their understanding of the scope of physiotherapy delivered in your practice, which in turn will prompt them to seek physiotherapy for a wider range of services.

It will also keep you and your practice front of mind in the referral process and ultimately challenge your competitors through the use of best marketing practices. Additionally, it ensures your practice will have a consistent marketing message targeting those who are vital to the success of your practice. These outcomes make the Marketing Solutions package a great return on investment and something all APA members should take advantage of to remain competitive and successful in the marketplace.

How to receive Marketing Solutions

The Marketing Solutions package is available to:

• Physiotherapy Business Australia (PBA) Premium Principal Members (Marketing Solutions package included in membership).
• Sports Physiotherapy Australia (SPA) Titled Members (Marketing Solutions package available through subscription).
• Musculoskeletal Physiotherapy Australia (MPA) Titled Members (Marketing Solutions package available through subscription)

For more information on the Marketing Solutions package, call 1800 811 481 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it